Mark Pincus doesn't believe in the lightning bolt: the one brilliant idea that changes everything. He built Zynga, the social gaming giant behind FarmVille and Words With Friends, and sold it for $12.7 billion. Before that, he'd already built three companies: one sold, one went public, and one failed. He turned it all into a framework: Proven, Better, New. And a habit most founders resist: assume your idea is wrong, and test it faster than anyone else. This is The Founder Mindset with Reza Satchu.

What does it take to be a founder? Demond Martin never took the obvious path. In 2022, he bet that a company could do what philanthropy alone couldn’t: close the health gap for communities like the one he came from. His company, WellWithAll, provides daily wellness products, from supplements to beverages, and gives away twenty percent of its profits, with a goal of raising $300 million for community health programs over the next decade.

Michelle Zatlyn co-founded Cloudflare as an MBA student on a simple, unfashionable bet: give the product away, and make the internet safer for everyone. Today, Cloudflare protects millions of websites and carries roughly a fifth of all internet traffic. Along the way, Michelle became one of the world’s rare self-made female tech billionaires. This is The Founder Mindset with Reza Satchu.